Bajaj Consumer Care is planning to launch new products in different categories under its flagship Bajaj Almond Drops brand as it seeks to tap on the equity of the popular hair oil label. The company is eyeing to bring products in haircare and skincare under the brand. The plan to introduce new products under the Bajaj Almond Drops umbrella is part of the company's three-pronged long-term strategy to drive growth that includes completing the hair oil portfolio and launching of direct to consumer brands.
Bajaj Consumer Care is one of the leading player in Hair oil category with brands like Bajaj Almond Drops Hair oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Hair oil and Bajaj Jasmine Hair oil.
