Godrej Consumer Products (GCPL) is planning to leverage on a more global approach to product innovation and brand equity for its various items as it seeks double-digit volume growth over the next few years. Such an approach would enable the company to leverage the best insights and innovation across the globe quickly and seamlessly.
Over the next few years, the company will use digital technology and automation to reimagine and radically simplify. The aim is to become more agile, lean and empowered, while also enabling greater cost efficiencies, which will, in turn, create the fuel needed for growth.
Godrej Consumer Products is a leading emerging markets company.
