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Idea Cellular unveils dual SIM 3G smartphone 'Ivory'

17 Jan 2013 Evaluate

Idea Cellular, India’s fourth-biggest cellular carrier has unveiled dual SIM 3G smartphone ‘Ivory’, which is powered by Android 4.0 Ice Cream Sandwich OS and 1 GHz processor priced at Rs 7,390. The new Ivory comes in two color options of White and Black.

Idea Ivory features a 3.5’ Full Touch Bar and is powered by 1 GHz processor with internal memory of 4 GB and 512 MB RAM. Ivory comes packed with attractive data usage offer for Idea 3G users. For the first three month the pack offers 1GB of 3G data every month along with subscription to Idea TV for a one-time charge of Rs 261.

The company will be using its existing distribution channel to sell the new ‘Ivory’, besides also making it available across other major mobile retail stores in the country.

Idea Cellular, an AV Birla group company, provides Global System for Mobile communications (GSM)-based wireless service at the pan-India level; it is present in all 22 telecom circles.

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