Blue Star, the air conditioner maker is aiming to sell at least 2.8 lakh units of room air-conditioners this year, up from 2.3 lakh units in calendar 2012, with an expanded distribution and retail network. Other than expanding its distribution network, the company has earmarked Rs 25 crore for advertising, 80% of which will be spent on television ads.
Blue Star is India’s leading central air-conditioning and commercial refrigeration company fulfilling the cooling requirements and providing end-to-end solutions as a manufacturer, contractor and after-sales service provider to corporate, commercial, institutional and residential customers. The company has six manufacturing facilities located at Thane, Bharuch, Dadra, Himachal and Wada.
