Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, has reportedly cut down on promotional tariffs and free minutes across the country on both acquisition and existing usage. The company, however, has not made any change in the headline tariff.
Recently, the company increased their call tariff rates by nearly 100%. The company has doubled the call rates from Re 1 per minute to Rs 2 per minute. The substantial increase in rates hints of pricing power returning to the telecom sector, with incumbents likely to have more flexibility going forward.
