Matrimony.com rolls out 'RainbowLuv' matchmaking app for LGBTQIA+ community

06 Sep 2022 Evaluate

To reach out to people from the LGBTQIA+ who are looking for serious and meaningful relationships, Matrimony.com has rolled out 'RainbowLuv' matchmaking app and is targeting membership of 1.3 crore from the community in three years. The 'RainbowLuv app' is unique in many ways having been made by the community for the community. The company hopes this platform will help every LGBTQIA+ member looking for a partner. The app has over 45 gender identities, over 122 orientation tags and over 48 pronouns have been included in the app.

Matrimony.com is India's leading consumer Internet company. It is a signature consumer internet conglomerate, managing marquee brands such as Bharat Matrimony, Community Matrimony and Elite Matrimony.

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