Godrej Consumer Products (GCPL) has entered into an agreement to divest its non-core Indonesian Foods business to Creador, with the transaction expected to close in about two months. Since the acquisition of this business in 2010, Godrej has been able to enhance the business value significantly. In 2012, this business generated net sales of about $22 million.
The foods business in Indonesia includes cereals, snacks and instant food products under largely the brands Simba and Turbo. Under this agreement, Godrej’s Indonesian subsidiary will continue to distribute these brands for a 2 year period. HSBC acted as an exclusive advisor to Godrej
Godrej Consumer Products is a leader among India's Fast Moving Consumer Goods companies, with leading Household and Personal Care Products. Its brands include Good Knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee, Protekt and Snuggy, among others, which are household names across the country.
