Jubilant FoodWorks’ -- Domino’s Pizza has launched new range of 6 new delectable pizzas inspired by the traditional Bengali palate. Taking a cue from the authentic local relishes, often prepared and enjoyed during Durga Pujo, the most celebrated festival in the eastern region, Domino’s has introduced pizzas in Bangla's famous flavours - Kasundi, Kosha, and Malai.
Domino’s, known for consistently innovating its menu to cater to the varied tastes and preferences of consumers across India, has always considered the eastern region one of its flagship markets. The launch of this new range is strategically aligned with the focus on east India. This is the first time any QSR brand has crafted its menu inspired by Bangla cuisine and the flavours of the eastern region of India.
In-depth research conducted by Domino’s to understand the tastes and preferences of the consumers in the region revealed that the local cuisines dominated the consumers' palate. The brand found this opportunity as a sweet spot to offer consumers a differentiated product, bringing the best of both worlds - the goodness of pizza with the authentic flavours of Bangla.
Jubilant FoodWorks is India’s largest and fastest growing food service company. The company and its subsidiary operates Domino’s Pizza brand with exclusive rights for India, Nepal, Bangladesh and Sri Lanka.
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