Blue Star, air conditioning major is planning to set up a manufacturing facility in South India, which accounts for almost 42% of its market. This initiative will help the company to reduce logistics costs to transport the products from the North, which was adding to price pulls.
Blue Star is India’s leading central air-conditioning and commercial refrigeration company fulfilling the cooling requirements and providing end-to-end solutions as a manufacturer, contractor and after-sales service provider to corporate, commercial, institutional and residential customers. The company has six manufacturing facilities located at Thane, Bharuch, Dadra, Himachal and Wada.