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United Breweries launches new brand variant ‘Heineken Silver’

29 Sep 2022 Evaluate

United Breweries has launched Heineken Silver, a smooth and refreshing beer that provides Indian consumers with a premium beverage that is truly designed for everyday social occasions. Heineken Silver is brewed by seasoned master brewers using natural ingredients, including Heineken's famous A-yeast and quality pure malt.

Heineken Silver is available in both on- and off-trade retail channels in Bengaluru. Heineken Silver's 330-ml pint is priced at Rs 120, the 500-ml can at Rs 160 and the 650-ml bottle at Rs 200 across off-trade retail outlets in Bengaluru. The beer comes in a sleek silver can and the iconic green bottle. Heineken Silver will also be launched in other markets in the next few months.

United Breweries is maker of Kingfisher beer and Heineken beer in India.

Peers
Company Name CMP
United Spirits 1422.15
United Breweries 1253.30
Radico Khaitan 4555.00
India Glycols 310.10
Allied Blenders&Dist 715.20
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