Reliance Industries’ subsidiary company -- Reliance Retail has launched premium fashion and lifestyle store brand AZORTE, which will house the global trends and contemporary Indian fashion. Reliance Retail has opened its first AZORTE store at MG Road, Bengaluru and plans to ramp up the store presence across key markets over the coming months.
Through AZORTE, it is looking at the mid-premium fashion segment, which is one of the fastest-growing consumer segments. AZORTE will house western and Indian wear to footwear, fashion accessories, home and beauty products, and its store format includes several tech-enabled interventions such as smart trial rooms, fashion discovery stations, endless aisles and self-checkout kiosks.
Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.
