Thomas Cook (India) and its Group Company, SOTC Travel, have introduced a unique feature to their marketing campaigns, in a strategic endeavour that capitalises on pent-up demand to accelerate bookings. The innovative Live Video Connect platform on the Companies’ campaigns seamlessly connects customers directly with holiday experts via a video call and chat, without having to download any added apps or software.
The Live Video Connect is yet another initiative that reiterates Thomas Cook India and SOTC’s accelerated digital transformation. The customer empowering feature enables one-on-one contact/discussion with the Companies’ holiday experts in real-time, without having to download additional software/apps or visit a physical store. An added advantage is that the customer can choose a time slot as per his/her convenience. The screen share functionality allows the holiday expert to explain details of products and options, to facilitate choice of an apt holiday, or co-curate an itinerary as per the customer’s preference/interest.
The QR-enabled Live Video Connect forms an intrinsic element of the Company’s CX strategy. The innovative technology creates expanded reach to newer highly viable source markets across India’s metros, mini-metros, and tier 2 and 3 markets, without the necessity of physical infrastructure.
Thomas Cook (India) is India’s leading integrated travel services company.
Company Name | CMP |
---|---|
Transcorp Intl. | 40.40 |
Thomas Cook (India) | 211.30 |
Easy Trip Planners | 46.36 |
Intl Travel House | 677.00 |
Yatra Online | 147.45 |
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