Godrej Consumer Products (GCPL) has reduced prices of soaps by 13 to 15 per cent. With commodity prices coming down, GCPL is one of the first FMCG companies to pass on the price reduction benefit to consumers. The company reduced the price of the bundle pack (five units of 100 gm each) of Godrej No.1 soap from Rs 140 to Rs 120.
Godrej Consumer Products is a leading emerging markets company.