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Zee Entertainment appoints ECG to launch 24/7 network in Canada

30 Jan 2013 Evaluate

Zee Entertainment Enterprises (ZEE) has appointed Ethnic Channels Group (ECG), one of the largest distributor of third language television services in Canada, to launch its flagship entertainment channel, ‘Zee TV’ in Canada as a 24/7 network.

Earlier, Zee TV was available on Asian Television Network International (ATN), but not as a 24 hour channel. ATN, however, had decided not to renew the licensing agreement with the company for the Hindi programming after the deal was to expire on January 31.

Thus, after this development, Zee TV Canada will be available to Canadian viewers as a 24/7 service for the first time on platforms like Rogers, Bell and Telus starting from February 1. ZEE now has six channels in Canada catering to the diverse group of viewers. ETC Punjabi, Zing, ZEE Salaam, ZEE Tamizh and ZEE Cinema apart from ZEE TV Canada.

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