TCS extends partnership with Standard Chartered Singapore Marathon

23 Nov 2022 Evaluate

Tata Consultancy Services (TCS) is extending its sponsorship of the Standard Chartered Singapore Marathon (SCSM) Corporate Challenge for four more years until 2026. This partnership also marks the beginning of TCS’ four-year association as the official mobile app partner of the SCSM from 2022 to drive truly immersive and community-focused digital race experiences for runners and fans. SCSM is set to return to the streets of Singapore from December 2 to 4, and be the centre of community engagement to end the year on a high and healthy note. The partnership is in line with TCS’ global focus on encouraging healthy lifestyles and community bonding through sports.

As the official mobile app partner for SCSM 2022, TCS has created an experience that goes beyond the essentials and provide better insights and information about the marathon for the 50,000 participants who are expected at the two-day event. It also streamlines the entire marathon experience for active and passive participants through a single digitally integrated platform with high functionality and excellent user experience. Runners can look forward to functions and conveniences such as booking of transportation to marathon grounds, race day weather details, SOS for emergencies, and checking of run progress. The fully immersive race experience, incorporating the runners’ pre-race-day, and post-race journey, is designed to cheer every runner.

TCS is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years.

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