Godrej Consumer Products (GCPL) is planning to appraise its existence in the baby care segment with Snuggy, a brand it acquired in 2003 and decided to defocus on the diaper category. Snuggy is currently being sold in States such as Kerala and Tamil Nadu.
The entity has merged its subsidiary Godrej Hygiene with the single brand Snuggy with itself. Snuggy is a regional jewel, but diaper as a category is not going to be an area of focus for us. The brand is not dead, but is only being made available in the southern markets. Baby care is a non-core segment for the company.
