Radico Khaitan, one of the largest players in the domestic liquor industry, is planning to launch minimum of two more brands in the premium category in the brown spirits segment in coming two years.
At present, the company is test-marketing its premium vodka brand -- Verve, under Magic Moments. Further, the company is planning to roll out Verve nationally from April 2013.
The company’s revenue from the premium brands has already increased to 16 per cent till the first half of the current fiscal year from a just 8 per cent in fiscal year 2009.
Radico Khaitan (RKL) is one of the India’s oldest and largest liquor manufacturers. The company owns three millionaire brands namely 8 PM Whisky, Contessa Rum and Old Admiral Brandy.
| Company Name | CMP |
|---|---|
| United Spirits | 1303.00 |
| United Breweries | 1494.10 |
| Radico Khaitan | 3188.25 |
| India Glycols | 975.65 |
| Allied Blenders | 573.50 |
| View more.. | |
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