Wipro's arm acquires packaged food and spices brand Nirapara

19 Dec 2022 Evaluate

Wipro's FMCG arm--Wipro Consumer Care and Lighting (WCCL) has entered into the packaged food and spice segment by acquiring Nirapara, one of the largest-selling traditional food brands in Kerala. With this acquisition, Wipro Consumer Care joins FMCG firms such as Dabur, Emami, Tata Consumer Products and ITC, which are already present in the spices market.

Launched in 1976, Nirapara is known for its blended spices. The brand leads in producing a large variety of spice mixes, and rice powder used in making 'appam', 'idiyappam', etc.

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