Cressanda Solutions has bagged prestigious order for in-coach digital advertising in the Kolkata Metro for a period of 5 years. The contract is renewable for an additional 5 years. The company aims to serve 7-8 lakh passengers daily with an annual target of 15 crore passengers and above.
The company is in advance stages for the contract for providing in-coach wi-fi services. Kolkata Metro Trains operates about 39 trains daily which provide 15 hour services, each train has 9 coaches and each coach has 2 TVs on which the company has acquired exclusive rights for digital advertisement. For the total advertisement content 70% is for the commercial advertising on this platform and a 30% advertisement slot is reserved for government advertisements.
Cressanda Solutions offers a host of IT, Digital Media and IT Enabled services. Cressanda is a software development company that provides middleware products, systems integration services and bespoke software solutions.
