APAR Industries has launched its second TVC (television commercial) with brand Ambassador Sonu Sood, featuring APAR Anushakti, the only wires in the Indian market, powered by electron beam technology. With a dazzling depiction of the year 2070, The ad envisages the future where people take jet packs to work, plan travel through 3D interactive holographic computers and have robotic pets teach their children lessons.
Electricity consumption in Indian homes has tripled since 2000. As the number of gadgets, appliances and household energy requirements increase day-by-day, APAR Industries, through the ad campaign, is raising awareness across the country; for the installation of electrical wires that sustain an increasing electricity load not just for 10-20 years but for the next 50 years. If existing wires cannot handle these growing energy demands, short-circuits will occur, endangering beloved homes and families.
Apar Industries is one among the best established companies in India operating in the diverse fields of electrical, metallurgical and chemical engineering.
