Vodafone Idea launching 75 ‘Vi Shops’ across multiple towns in Bihar, Jharkhand

23 Jan 2023 Evaluate

With a view to ramping up its retail footprint at the sub district level, Vodafone Idea (Vi) is launching 75 new format ‘Vi Shops’ across multiple towns in Bihar & Jharkhand. Smaller towns like Baliyapur, Giridih, Daltoganj, Dumka, Jharia, Ramgarh amongst others in Jharkhand now get access to quick, efficient, face-to-face service from Vi, along with a range of differentiated products and offerings for the new age mobile users in the region.

The Vi Shops concept for Tier 3 towns is intended to deliver a uniform Vi experience to local customers, enabling quick support and handholding. The modern design of the new format store is in line with signature elements that define existing Vi Stores in urban locations.

Through this format, Vi also intends to deepen in engagement with rural consumers with the wide bouquet of Telco++ offerings, curated as a result of partnerships with domain experts in areas such as Jobs & Skilling, Govt. Exam preparation, English language skills amongst others.

Vodafone Idea is an Aditya Birla Group and Vodafone Group partnership. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.

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