Infibeam Avenues’ flagship brand -- CCAvenue has become India’s FIRST payment gateway player to process Central Bank Digital Currency (CBDC) or Digital Rupee transactions for online retail merchants, among payment gateway players. It is an industry first where CCAvenue, has facilitated CBDC online transactions for one of India’s leading private sector banks, by processing their CBDC transaction, with an aim to strengthen India’s digital payments ecosystem further.
The aim of the Indian government and the Reserve Bank of India (RBI) in launching the Digital Rupee is to reduce the Rs 32 lakh crore of cash in circulation and to save costs associated with cash like currency printing, solve fake currency problem, avoid wear and tear, etc. The company has recently received the Payment Aggregator license from RBI, followed by a perpetual license to operate as Bharat Bill Payment Operating Unit (BBPOU) under the Bharat Bill Payment System (BBPS) from RBI.
Infibeam Avenues is engaged in providing online retail services
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