Planet Fashion, part of Aditya Birla Fashion and Retail (ABFRL), has unveiled its new retail identity at its store located on Rajpur Road in Dehradun. The company has 175+ stores in India and offers the latest international fashion selections at affordable prices.
Planet Fashion’s new brand identity is complemented by product and packaging innovation to attract new-age consumers across categories by improving their customer experience. The distinct brand identity makes the brand easily recognizable and unique.
The flagship store located at Rajpur Road offers an immersive shopping experience and is an extension of the brand’s most recent retail identity. The store houses an extensive product portfolio at different levels, with casuals, denims, and seasonal clothing on the ground floor; formal shirts, trousers, and wedding lounge offering suits, blazers and accessories on the first floor.
Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.
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| Aditya Birla Lifesty | 100.55 |
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