Blue Star has unveiled its new comprehensive range of ACs including a ‘best-in-class affordable’ range and a ‘flagship premium’ range, for this summer season. Overall, the company has launched nearly 75 models across the spectrum of inverter, fixed speed, and Window ACs, and across price points to cater to every consumer segment.
The company, having strategically repositioned itself as a mass premium brand in 2020, is since then augmenting and leveraging its manufacturing, R&D and innovation capabilities to roll out new, differentiated and best-in-class ranges of affordable split ACs to cater to price sensitive consumers and first-time buyers, especially in the Tier 2, 3, 4, and 5 markets. Blue Star has also deployed a Total Cost Management (TCM) programme to maximize efficiency across the entire cost-value chain in order to achieve cost leadership.
Blue Star is India’s leading central air-conditioning and commercial refrigeration company fulfilling the cooling requirements and providing end-to-end solutions as a manufacturer, contractor and after-sales service provider to corporate, commercial, institutional and residential customers.
