Dabur India, one of India’s largest consumer goods companies, has launched ‘Dabur Super Babool+Salt Power Toothpaste’, India's first Natural toothpaste packed with two powerful oral care ingredients. The new toothpaste combines two potent natural ingredients - Salt and Babul 'Acacia Arabia' extracts in a unique formulation that has antibacterial power to fight against germs, keep gums healthy and teeth strong.
The company has also roped in acclaimed Bollywood actor Irrfan Khan as the new face of Babool Salt. Irrfan will soon feature in a 360-degree multimedia campaign, encompassing print, electronic and online media. The new toothpaste will be available nationally in three SKUs of 40gm (with an inaugural promotion offer of 50% extra) at Rs 10, 100gm (with a free toothbrush) at Rs 28 and 200gm (with a free toothbrush) at Rs 44.
Earlier, the company had unveiled ‘Odonil Good Living’ range of air freshening gels in Hyderabad. Odonil, which was previously available in block and room freshener spray formats, had pilot-launched this gel in the Andhra Pradesh market. The company is also expecting that its air freshener brand ‘Odonil’ will grow by 35% this year.
Dabur India ranks amongst the top four companies in the FMCG space in terms of revenues and market capitalization. The company has business interests in Healthcare, Personal care and Food products.
