United Breweries (UBL), which commands over 50% share of the Indian brewing market, has launched its premium beer brand ‘Kingfisher Blue’ in Andhra Pradesh. This is the 26th state in the country where the company has launched Kingfisher Blue.
Andhra Pradesh is the largest market for beer in the country, with the state accounting for 25% and 15% of the national mild and strong beer sales respectively. The company, which has 30 breweries across the country, including three in Andhra Pradesh, is also looking at rolling out new products every two years.
