Bharti Airtel is planning to increase mobile phone call and data rates across all plans this year. The company last month increased the price of its minimum recharge or the entry-level for the 28-day mobile phone service plan by about 57 per cent to Rs 155 in eight circles.
The company stopped its minimum recharge plan of Rs 99, under which it offered 200 MB of data and calls at the rate of Rs 2.5 paise per second. While the short-term average revenue per user (ARPU) target of Airtel is Rs 200, it focuses on a medium to long-term ARPU target of Rs 300 through price hikes for sustainable operations.
Bharti Airtel is a leading integrated telecommunications company with operations across Asia and Africa.
