Britannia Industries’ Treat croissant business has crossed Rs 100 crore revenue within a year of its launch. The company is now targeting a revenue of Rs 300 crore in next three years. The recipe (of Treat Croissant) has been customised to cater to the Indian palette. The snacking market in India is currently being driven by numerous factors such as a large young population, evolving aspirations, changing lifestyles, the need for convenience and an inclination to experiment with newer food formats.
Britannia Industries is one of the India’s biggest brands of the country. More-than-a-century old Britannia has launched big brands in FMCG segment.
