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Bharti Airtel rolls out family plans to attract prepaid users to switch to postpaid connections

21 Mar 2023 Evaluate

Bharti Airtel has rolled out various family plans offering monthly data in the range of 105-320 GB as it looks to attract prepaid users to switch to postpaid connections. The new family plans are in the range of Rs 599 to Rs 1,499 per month, while Black family plans, that bundles DTH and fixed broadband service, are in the range of Rs 799 to Rs 2,299 per month.

Out of the total mobile subscriber base of 332 million, the company had 5.4 per cent postpaid users on its network in the December 2022 quarter. The postpaid customer base of Bharti Airtel grew by about 8 per cent on a year-on-year basis to 18.9 million as of December 31, 2022. These new family plans allow bundling 2-5 mobile phone connections under one plan.

Bharti Airtel is a leading integrated telecommunications company with operations across Asia and Africa.

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