KEI Industries has entered into strategic association with Royal Challengers Bangalore (RCB) as Principal Partner for the Indian Premier League (IPL) for three years. The association will help KEI Industries to strengthen its growing brand and business presence nationally. The sixteenth edition of Indian Premier League is set to begin from March 31, 2023 at Narendra Modi Stadium, Ahmedabad.
Aligned to the association, the players and official members of Royal Challengers Bangalore franchise will be sporting the KEI logo on the back of their official match jersey. The brand will have the right to use player images and team logo for internal use and promotional purposes. The association will also be amplified across print, outdoor, television, digital and social media platforms which will run through entire duration of the tournament.
KEI Industries is India's leading wire and cable manufacturer.
| Company Name | CMP |
|---|---|
| Polycab India | 8184.95 |
| KEI Industries | 4841.10 |
| RR Kabel Ltd. | 1475.45 |
| Finolex Cables | 943.60 |
| Precision Wire India | 377.20 |
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