Reliance Industries’ subsidiary company -- Reliance Retail has entered into the beauty space with the launch of Tira, an omnichannel beauty retail platform. Along with the Tira app and website, it also opened its flagship Tira store at Jio World Drive in Bandra Kurla Complex in Mumbai.
Tira, which is an omnichannel retail concept, offers a curated assortment of the best global and home-grown brands. Besides, Tira stores will be a destination with a focus on curated services and the consumer experience provided by beauty advisors.
Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.
