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Piramal Enterprises unveils Polycrol+Xtra Strong

05 Mar 2013 Evaluate

Piramal Enterprises’ consumer products division has launched ‘Polycrol+Xtra Strong’ under its OTC segment. Polycrol+ is an antacid that is scientifically proven to provide extra strong action against acidity in just five seconds. The brand ambassador chosen for Polycrol+ is five-time World Champion and Olympic medallist & Padma Bhushan recipient MC Mary Kom.

Polycrol + is available in 450ml for Rs 145.00, 170ml for Rs 89.90 and 60ml for Rs 25. The USPs of the product that set it apart includes its unique portable transparent bottle with an informative pack label that helps consumers understand how it works in the stomach.

Piramal Healthcare, formerly known as Nicholas Piramal, is one of the largest pharmaceutical companies in India. Being part of Piramal Group, its healthcare division contributes 50% to group’s revenue.

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