Radico Khaitan, country’s third largest IMFL maker, is planning to launch more products in the premium category, as it has been able to increase revenue from the premium brands from 8% in fiscal year 2009 to 16% till the first half of the current fiscal. Its premium brands have witnessed a volume growth of 19.9%, in the past nine months this fiscal.
Subsequent to its success in the premium category, the entity has decided to introduce two more premium brands in the brown spirits’ segment in the next two years. The entity has also restructured its organization.
