Infosys’ CommerceEdge platform has been deployed by Accor, the world's leading hotel operator and market leader in Europe, to provide its customers with a social travel shopping experience. Visitors to www.accorhotels.com will now be able to seamlessly connect with their Facebook trends to seek opinions and share travel experiences as they choose their hotels.
The implementation of the CommerceEdge platform is across accorhotels.com which caters to more than 3,500 hotels across 92 countries and has over 200 million unique visitors per year. Infosys’ CommerceEdge is a comprehensive ecommerce and social commerce platform that enables visitors to log into Accor’s ecommerce website using their Facebook account, providing a simple connection and registration process.
Visitors' actions can then be posted on their Facebook pages. These conversations will enhance the customer experience and help build wider visibility for the different hotel brands within the Accor group. The platform’s reporting and analytics capabilities will provide Accor with insights into customer behavior and their social interactions. It also provides Accor with a foundation for enabling access to the Accor websites via other prominent online social media networks in the future.
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