Godrej Consumer Products’ (GCPL) largest selling household insecticide brand- Goodknight, is planning to enhance its distribution centers in the northern markets. The company is taking this initiative looking at slower growth in the region due to a prolonged harsh winter.
With good sales in the western and southern regions, the FMCG firm has made up for the lack of demand in the northern region, but the brand still lacks leadership position in certain areas. It also aims to increase its market share compared to its competitors. The entity is also engaged in developing new products for the rural markets.
