Reliance Industries’ step down arm -- Reliance Consumer Products (RCPL) has partnered with General Mills, a leading US-based multinational manufacturer of branded processed consumer foods, entering into the fast-growing snacks segment as per its ambition into the FMCG segment.
RCPL has forayed into the western snacks category with the launch of Alan's Bugles in the Indian market. Under the brand Alan's Bugles, RCPL will offer a top-notch snacking experience, which will be available at pocket-friendly price points starting from Rs 10 in flavours such as Original (Salted), Tomato and Cheese. RCPL will launch Alan’s Bugles in Kerala and will be gradually expanded across India.
Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.
