Tata Steel is expanding its digital services with the launch of Urja, its flagship unsecured working capital finance programme, on DigECA - the Company’s centralised digital buying and selling platform for ECA (Emerging Customer Account) customers.
Urja programme has been designed for the MSMEs (Micro, Small & Medium Enterprises) and ECA customers of Tata Steel distributors. This facility is meant for customers seeking credit but finding it difficult to get the same due to the inaccessibility of unsecured finance from financial institutions/Banks/NBFCs.
Tata Steel, the flagship company of the Tata group, is the first integrated steel plant in Asia and is now the world’s second most geographically diversified steel producer and a Fortune 500 company.
