Godrej Group has joined hands with Aamir Khan in order to endorse their new brand with a marketing campaign. The new campaign will showcase products across the Godrej group companies from FMCG brands to appliances, with the theme ‘Ideas that make life better’. The pan-India marketing campaign will be released in stages with a teaser introductory campaign followed by eight new commercials.
Earlier in 2011, the Group had associated with the IPL by introducing its consumer connect programme- Godrej Power Play, a mass multi category loyalty programme with a ‘play’ based concept. It was also the preferred partners for teams such as Mumbai Indians and Kolkata Knight Riders.
