S Mobility, which is focusing on internet ready mobiles, has changed its strategy to become a mobile-internet company. The switch to the new strategy will leverage Spice Group’s businesses across sectors and geographies.
Having already brought its various divisions including mobile devices, retail outlets and value-added services into one, under the new strategy, the company will also bring various associate companies and subsidiaries it has set up in Africa’s Ivory Coast, Middle East, India and South-East Asia under an umbrella brand.
The change in strategy emanates from higher revenues expected from data, especially when 90% of Indian population will use Internet for the first time on a mobile phone as opposed to developed nations where most households have a personal computer.
The company already has other subsidiary and associate companies in the i2i region (Ivory Coast to Indonesia) and it is the company’s intention to bring all of them under one fold. This will also help double Spice group revenues in the next two years.
S Mobility is engaged in manufacturing of mobile phones. The company offers a wide range of mobile handsets catering to all segments -- low, medium, high-end.
