SRS has inaugurated its new retail Jewellery showroom on March 31, 2013 located at Noida. It is the company’s first Jewellery retail outlet in Noida and Sixth in Delhi - NCR. The new SRS Jewells store is spread across an area of 3500 sq ft. and showcases an exquisite range of neckwear, earrings, rings and bangles in a plethora of designs and varieties.
SRS is a diversified company with a business portfolio comprising of cinema exhibition, food and beverages, retail and manufacturing and retailing of jewellery. It sells a wide range of gold and diamond jewellery under the brand name of SRS Jewells.