Infosys has unveiled its sonic brand identity, the auditory equivalent of its blue visual identity and logo. As a strategic brand asset, the signature Infosys tune will serve to reinforce the company’s core identity and brand purpose – ‘to amplify human potential and create the next opportunity for people, businesses and communities', when stakeholders interact with the brand. The unique melody, the sonic landscape will be integrated across Infosys’ many platforms used by employees, and across brand assets, ranging from videos to signature events that the company’s clients and the broader community engage with.
As a means to mark the debut of their sonic identity, Infosys activated a digital metaphor to demonstrate how the sound of Infosys can signal the sound of opportunity. The company has extended an invitation to all its stakeholders to unlock opportunities by engaging with its sonic brand here. Response, from the audience, will trigger transformative digital learning experiences for underprivileged students and graduate jobseekers in India.
Infosys is a global leader in next-generation digital services and consulting.
| Company Name | CMP |
|---|---|
| TCS | 2597.15 |
| Infosys | 1318.30 |
| HCL Tech. | 1446.85 |
| Wipro | 204.95 |
| Tech Mahindra | 1505.45 |
| View more.. | |
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