DB Corp’s radio business inks strategic sales alliance with Fever 104 FM

04 Apr 2013 Evaluate

DB Corp’s - radio business - 94.3 MY FM has inked a pact with Fever 104 FM for sales, integrated solutions and activations, aimed at providing value proposition to the radio advertisers nationally. Through this strategic sales alliance both the radio channels will be leveraging each other’s strengths.

The alliance will offer advertisers the best of both metro and non-metro markets while allowing both the radio brands to sell stations they are not present in. 94.3 MY FM is present across 17 cities in the country including Jaipur, Jodhpur, Chandigarh and Bhopal. Fever 104 FM, which is owned by HT Media, is present in the four metro cities of Delhi, Mumbai, Bangalore and Kolkata.

DB Corp is the only media conglomerate that enjoys a leadership position in multiple states, in multiple languages and is a dominant player in its all major markets. The company’s other business interests also span the radio segment through the brand - MY FM - radio station with presence in 7 states and 17 cities and a strong online presence in internet portals.

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