Bharti Airtel’s arm -- Airtel Payments Bank has partnered with Frontier Markets and Mastercard to support one lakh women-owned small businesses in India. The 'She Leads Bharat:Udyam' initiative will enable these businesses based in Rajasthan and Uttar Pradesh to upskill and earn via Frontier Markets' Meri-Saheli platform. Out of these, 10,000 female small business owners will be able to grow their business and add a source of revenue by becoming Airtel Payments Bank Business Correspondents (BCs).
The initiative will be funded by the Mastercard Impact Fund, which will bring capital and global expertise of its Center for Inclusive Growth to unlock tools, resources, and networks for women-owned small businesses. More women entrepreneurs are coming into India's workforce and adding energy to the economy.
Bharti Airtel is a leading integrated telecommunications company with operations across Asia and Africa.
