Aditya Birla Nuvo group apparel brand - Allen Solly in a bid to increase its presence in the North Eastern states is looking to expand its market there. The company is planning to have 10 flagship stores in the region by end of 2013-14. All the stores of the brand would be under the franchisee route but the group is also flexible about setting up company-owned outlets.
The company has currently got three flagship stores in the North East, including the one in Guwahati which the company has inaugurated on April 10, 2013. The company’s flagship store in Guwahati has an area of 1,400 square feet and its upcoming outlets in the North Eastern market would be of around the same size.
Allen Solly, with its casual brand of apparels catering to men, women and kids have made a good impression on customers of the region. It is targeting the Tier II and III markets more and more with main focus on the middle-class consumers.
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