Aditya Birla Nuvo trades in green on the BSE

11 Apr 2013 Evaluate

Aditya Birla Nuvo is currently trading at Rs. 964.40, up by 15.40 points or 1.62% from its previous closing of Rs. 949.00 on the BSE.

The scrip opened at Rs. 957.60 and has touched a high and low of Rs. 965.95 and Rs. 954.85 respectively. So far 2173 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 1190.95 on 23-Jan-2013 and a 52 week low of Rs. 726.00 on 04-Jun-2012.

Last one week high and low of the scrip stood at Rs. 995.45 and Rs. 930.00 respectively. The current market cap of the company is Rs. 11558.49 crore.

The promoters holding in the company stood at 53.76% while Institutions and Non-Institutions held 28.20% and 15.39% respectively.

Aditya Birla Nuvo group apparel brand - Allen Solly in a bid to increase its presence in the North Eastern states is looking to expand its market there. The company is planning to have 10 flagship stores in the region by end of 2013-14. All the stores of the brand would be under the franchisee route but the group is also flexible about setting up company-owned outlets.

The company has currently got three flagship stores in the North East, including the one in Guwahati which the company has inaugurated on April 10, 2013. The company’s flagship store in Guwahati has an area of 1,400 square feet and its upcoming outlets in the North Eastern market would be of around the same size.

Allen Solly, with its casual brand of apparels catering to men, women and kids have made a good impression on customers of the region. It is targeting the Tier II and III markets more and more with main focus on the middle-class consumers.

Peers
Company Name CMP
Grasim Industries 2436.85
DCM Shriram 1009.55
Birla Corporation 1489.00
Surya Roshni 581.80
Century Textile &Ind 2169.90
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