Dabur India is gingering up its cooking paste segment by dropping prices and introducing innovative contests for housewives. Dabur, with its Hommade brand has introduced a contest for housewives with a free trip to the US. The entity is exploring more options in convenience foods, as the cooking-paste segment is now catering to working professionals. Apart from just the basic ginger-garlic paste, Dabur’s Hommade also has products such as tomato puree and coconut milk, in its portfolio.
Dabur India ranks amongst the top four companies in the FMCG space in terms of revenues and market capitalization. The company has business interests in Healthcare, Personal care and Food products.
