Grasim Industries to launch paints business under brand name ‘Birla Opus’

14 Sep 2023 Evaluate

Grasim Industries has unveiled the brand name of its paints business, ‘Birla Opus’. The market launch of Birla Opus is scheduled for Q4FY24. Grasim will offer a full suite of high-quality products in the decorative paints segment. Ahead of the launch, Grasim has successfully piloted the first-of-its-kind painting services in key metros and introduced a range of imported wood finishes. A cutting-edge R&D facility has already been set up in Maharashtra.

Grasim had previously committed an investment of Rs 10,000 crore towards setting up the paints business. The company’s state-of-the-art manufacturing plants located in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal, will have a total capacity of 1,332 million litres per annum (MLPA), and will serve demand centres across the country.

Grasim Industries is the flagship company of the Aditya Birla Group. The company’s businesses comprise viscose staple fibre, cement, chemicals and textiles. Its core businesses are VSF and cement, which contribute to over 90% of its revenues and operating profits.


Grasim Industries Share Price

2189.00 -12.10 (-0.55%)
23-Feb-2024 16:59 View Price Chart
Peers
Company Name CMP
Grasim Industries 2189.00
DCM Shriram 990.55
Birla Corporation 1694.85
Surya Roshni 620.50
Century Textile &Ind 1430.00
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