Tata Elxsi has entered into global partnership with INVIDI Technologies, the world’s leading addressable solutions company. This partnership brings together INVIDI’s Conexus platform and Tata Elxsi’s extensive experience in the integration, development, and deployment of advanced addressable TV technology, along with professional services for Ad Operations and data-driven insights, to enable operators to deliver targeted advertising solutions and create new revenue streams.
This will allow broadcasters and operators to provide brands and advertisers with enhanced audience targeting capabilities, driving more impactful campaigns, less wasted reach, and better return on advertising investment.
Tata Elxsi is a global design and technology Services Company and works with customers across industries such as automotive, broadcast, healthcare and telecom for product and software development.
