Videocon Industries is planning to buy airtime on television during IPL 6 season in order to give its brand and summer-oriented products more visibility. At present, the electronics maker is a principal sponsor for the Mumbai Indians team in IPL 6. It has decided to increase it’s spend up to Rs 40 crore in the tournament, to boost sales of its consumer durables brands.
The company is likely to launch a new ad campaign for its new-look refrigerators and ACs, featuring the Mumbai Indian team. It has launched a big screen sizes like 80-inch and 65-inch LED models and even Smart TVs which will feature in its campaign during IPL.
