Emami has entered into definitive agreements to acquire 26% of shareholding of Axiom Ayurveda (Axiom) on a fully diluted basis, which owns the brand ‘Alofrut’ - a proprietary fusion of aloe Vera pulp with fruit blend. This investment is in line with Emami’s strategy to invest in Health & Wellness segment and will also help Emami to enter into this growing segment.
Emami is the flagship company of the Emami Group and engaged in manufacturing products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.
